Who we are

A simple love story that has lasted almost 90 years.

Pasticceria Fraccaro was founded in 1932, when Elena and Giovanni Fraccaro founded a bakery within the medieval walls of Castelfranco, beginning a confectionery tradition destined to become famous.
Within just a few years, as the country’s economic situation improved, the bakery became known not only for its delicious bread but also for its sweet delicacies. So, in the years following World War I, a second bakery specialising in Focaccia, Panettone and Fruitcake was opened in Via Borgo Pieve, another historical street in the city, .
The company’s success was built on a fundamental ingredient: skillful and precise methods of processing dough and recipes.

The company continued to work following this principle even if the products range was widening: Pasticceria Fraccaro products are still made in a completely artisanal way.
While some processing phases have been automated, manual and handcrafted attention continue to predominate throughout production.

Our small family-owned company still exudes the same atmosphere and the same fragrances as it did 90 years ago. And we continue to be guided by the same values of simplicity, genuineness and sharing that are found in loving family relationships. This is what our products are made of, with the fragrance of childhood and the flavour of authenticity.

“More than an industrial bakery of national importance, we are a large traditional family-owned patisserie”

Our Story Oggi